School @ the Centre of Community
 

Heidi Brauer

Passionate South African, wife, daughter, sister, mother of 2 sons (aged 22 and 25), voracious reader, collaborator, lover of challenge & change, fiercely loyal to the notion of the power of single actions enabling quantum changes, reluctant gym-goer, erstwhile boxer, speaker of some Greek, learner, teacher, mentor, mentee and deep believer in the power of brands and humans.

Heidi joined Hollard in May 2013 as Chief Marketing Officer, and her role includes all group brand activities including marketing and communications, internal comms and culture, digital marketing and sponsorship as well as the group’s Customer Centricity initiatives. 

Heidi was previously Executive Manager, Group Marketing, Loyalty & Strategic Partnerships at Comair taking care of kulula.com, British Airways, SLOW lounges, Daddy’s Deals, kulula credit card, jetsetters and Executive Club. Before that she was Deputy CEO & Marketing Director at research house Ipsos Markinor, after some time in the pharmaceutical industry following a BSc degree in nursing at Wits.

Heidi has been a Member of Vega Brand School National Advisory Council. She served for 7 years as a Board member and Deputy Chairman of the Marketing Association of South Africa and as Board member of ABC (Audit Bureau of Circulations).  She has judged the Association for Communication & Advertising’s APEX awards, the PRISA Prism awards, the FM AdFocus awards, the AMASA Roger Garlick Innovation in Media award and the Loerie Awards. She is a silent partner at Halo – The Brand Led Communications Agency and a business partner on the Partnerships for Possibility Programme where she partners with a school principal in an under resourced school.  In 2017 Heidi was nominated for PRISA’s Lifetime Achievement Award.

She believes in sprinkles and chocolate cake, and knows that it takes a village to raise a brand and loves to speak or write about both at every given opportunity. 

 

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